Kenny Carmack

Kenny Carmack

Visual and and Communications Designer

Working primarily in digital marketing, email, print, and UI/UX. I enjoy making complicated information easier to navigate and bringing clarity, personality, and purpose to every design.

Campaign Systems

Cross-channel work spanning email, direct mail, and campaign systems.

Made for More

A four-regimen Nature’s Sunshine campaign spanning coordinated email and direct mail.

Made for More direct mail campaign artwork 1 Made for More direct mail campaign artwork 2 Made for More direct mail campaign artwork 3 Made for More direct mail campaign artwork 4

Trifold direct mail

All four regimens brought together in one compact print piece.

Made for More trifold direct mail piece

Four regimens, one email system

One shared system, adapted across four regimen emails.

Nature’s Sunshine · Email
More Active
Nature’s Sunshine · Email
More Nourished
Nature’s Sunshine · Email
More Present
Nature’s Sunshine · Email
More Refreshed

Winback Direct Mail

A series of retention-focused direct-mail pieces for Nature’s Sunshine.

August 2023

Winback direct mail
August 2023 Nature's Sunshine winback postcard artwork, version one August 2023 Nature's Sunshine winback postcard front August 2023 Nature's Sunshine winback postcard reverse

October 2023

Winback direct mail
October 2023 Nature's Sunshine winback postcard front October 2023 Nature's Sunshine winback postcard reverse, version one October 2023 Nature's Sunshine winback postcard reverse, version two

November 2023

Winback direct mail
November 2023 Nature's Sunshine winback postcard front November 2023 Nature's Sunshine winback postcard reverse

Email Design

Selected educational and ecommerce work for Nature’s Sunshine.

Brand & Editorial

Identity, motion, and editorial work.

RAT:O / Ratio

A conceptual identity system built around a custom wordmark and circuit-inspired geometry.

Ratio branding and stationery project image Ratio brand identity detail Ratio stationery mockup

BEAT Magazine

An editorial concept for a fictional drumming magazine inspired by classic Blue Note covers.

BEAT magazine Art Blakey editorial spread BEAT magazine editorial layout mockup BEAT magazine editorial spread with circular motif BEAT magazine Art Blakey layout detail